Swiss-Create
BUSINESS SEMINARS

UDG is offering a Swiss Create Business Seminars program in collaboration with COM International (Switzerland).

Graduates of this program will be able to:

AT A GLANCE

Courses

4 Years to Complete

1 Delivery Platforms

ON-CAMPUS

Curriculum Overview

Objectives:

Create your own business model with the Swiss Create Business manager software – FREE access for one year! The software contains 35 tools needed for you and your business idea.
Form an entrepreneurial mindset with the help of modern learning resources and materials used during the seminar.
Develop confidence in your own abilities- preparing you for the challenges and opportunities you face in developing your business.
Practical work on developing your own business model through case studies, presentations and interactive group work.

Content:

What is a business model and why is it important to have one?
Establishing action plans for implementing the business model.
Turning problems into creative and profitable solutions.
Identifying and perceiving opportunities in your market.
Analysing successes and the cause of possible failures in your business.
Learning from the experience of others. Real case studies of business people.
The Path to Business Excellence- your direct questions to the trainer.
The 10 blocks of a practical business model.

Objectives:

Deep understanding of basic marketing concepts.
Developing communication, negotiation and presentation skills necessary for marketing by the book.
Identifying target markets for your business idea.
Guidance in choosing optimal strategies for positioning your products/services.
Customised action plan to excel against competitors with the help of Swiss Create Business Manager software.

Content:

What is Marketing and why do we need it in our business?
Setting objectives and measures of success in this area.
Essential tools that every entrepreneur needs to apply in their marketing activity.
Market analysis (segment, target groups).
Techniques for promoting products and services.
Online and offline advertising.
Studying consumer/customer behaviour.
Factors influencing purchasing decisions.
Sales and negotiation techniques.

Objectives:

Understand the basic concepts of Financial Management: budget, cash flow, balance sheet, net income, liabilities, assets, and profitability.
Guidance in understanding how to calculate the most important financial indicators for your business. Precum….
Awareness of the role of money from an ethical perspective.
Understanding the importance of being able to CORRECTLY manage cash flow to ensure liquidity in the company.
Support and training in creating and managing budgets for your own business idea.

Content:

Money is not everything, but without money everything is nothing
Causes of bankruptcies for entrepreneurs at the beginning of their journey and beyond.
The entrepreneur’s cockpit – the visual representation of finances.
Financial transparency.
Calculating investments.

Objectives:

Understand the need for leadership in MSIs or in the workplace.
The importance of knowing the impact of personality types in leadership.
Developing the ability to communicate effectively according to an individual’s personality type.
Knowledge of the most important tools of personnel leadership and the ability to apply them.
Awareness of their own leadership qualities, strengths and weaknesses in order to improve their performance at work.
Develop communication skills, effective decision making, delegation, motivation and team management.
Improving the ability to make the best use of personal resources: time, money, physical and mental health, etc.
Implement changes in your business thanks to the knowledge learned at the seminar.

Content:

Identify and understand personality types by completing the personality test to identify your own type.
The impact of personality type on personal and professional life. Analysis and discussion of personal results during seminar time (if desired).
How to develop leadership skills in the company, the team you lead?
Effective communication and conflict management.
Decision making and delegation of responsibilities.
Discipline and behaviour in the workplace.
Personal and team development and motivation.
Tips for further personal and professional development based on knowledge of personality type.
The Swiss watch competition.
Awarding of Swiss diplomas

Swiss-Create
BUSINESS SEMINARS

Graduates of this program will be able to:

AT A GLANCE

Courses

4

Years to Complete

1

Delivery Platforms

ON-CAMPUS

Curriculum Overview

Objectives:

Content:

Objectives:

Content:

Objectives:

Content:

Objectives:

Content:

Address

Alexandru Hajdeu 94 st.
MD-2001, Chisinau, Republic of Moldova

Contact

email: info@uni-dg.md

#BELIEVE COMPREHEND SERVE

Admissions

Accreditation

Faculty

Campus

Library

Admissions

Accreditation

Faculty

Campus

Library

Swiss-Create BUSINESS SEMINARS

Graduates of this program will be able to:

AT A GLANCE

Courses

4

Years to Complete

1

Delivery Platforms

ON-CAMPUS

Curriculum Overview

Objectives:

Content:

Address

Contact

#BELIEVE COMPREHEND SERVE

Swiss-Create
BUSINESS SEMINARS